It is a sad fact of life that not all websites are quite what they seem. In times of austerity when we are all watching the pennies, shopping for prom can seem like a very expensive business and the opportunity to shave a few pounds off the cost of your dream dress can be very tempting!

However, if the price of an online ‘designer’ dress seems too good to be true then it probably is too good to be true! Unfortunately, there are websites offering counterfeit designer dresses and sites designed to scam you out of your money. Sadly many girls are fooled into buying from these sites every year.

Counterfeit Dresses
Most manufacturers and wholesalers of prom dresses sell their goods to authorised stockists across the UK, many of whom will have bricks and mortar shops that you can actually visit (like The Dress Studio). These authorised stockists usually sell their stock at in and around the recommended retail price (RRP).

Finding what appears to be the same prom dress or evening gown on a website at a ‘bargain’ price can seem a very attractive purchase, of course! However, many of these websites are not authorised and you risk purchasing a counterfeit dress that has been copied from the original. These copies are often of very poor quality and may look very different from the picture advertising it on the website.

A quick search of the internet can reveal many examples of people that have been scammed by these websites and show the difference between the dress expected and the actual cheap copy delivered.

Below are a few examples of this:

Non UK Websites
Did you know that if you purchase goods from a non UK based website you have no legal right to a refund if you change your mind about your purchase or the goods are not as expected. A web address is no guarantee that a site is based in the UK, in fact many sellers deliberately have domain names to fool British buyers into thinking they are buying from this country! When you purchase from these sites you may struggle to receive a refund if things go wrong, you may be kept waiting for months to receive your dress and you may risk credit card fraud by supplying your credit card details to scammers.

The moral of the story
Many girls purchase their prom dress from the internet every year and are very happy with the result, however many more are the victims of the above scams and end up spending twice as much on their prom as ever intended just because they wanted to try and save a few pounds. The moral of the story is ‘if it seems to good to be true then it probably is’ so don’t be fooled and shop wisely for your prom dress!!



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