Company’s Registration Name, Number & Address:

Pageant Girl Limited, The Warehouse Studios, Glaziers lane, Culcheth, Warrington, Cheshire, WA3 4AQ Pageant Girl Limited Reg: England 7398748

VAT Reg: 122342950 Tel: 01925766258


I can find the same dress on a American website much cheaper. Why is your price higher?

All shipments from US websites to the UK will attract an additional 20% VAT and 18% Customs Duty. This adds an additional 38 % to the dollar price of the dress and makes the cost the same, if not more than the UK price. Buyers are contacted by the shipping company to pay this duty before the dress will be released by customs in the UK. If you read the small print on all US websites you will see that it says that the buyer is responsible for all local taxes and duties. You should note that US websites also do not accept any returns from UK customers for any reason.

What is your Returns Policy?

To make a return/exchange from an online order, you must contact us by email or phone within 14 days of receipt whereupon approval be given. All returns must be post-marked and sent to The Dress Studio within 3 days of receiving authorisation for the return. If the item is post-marked past the 3 days allowed or does not have the authorised returns number, it will be refused and sent back to the customer (on payment of postage). The customer is responsible for bearing the cost of returning the goods.

All items being returned must be in their original condition with all tags in place and posted at the customers expense. Gowns must be received back in original condition, with hangers, original protective plastic and all tags attached. If a tag has been removed, your return will be denied. There must be no sign of wear, dirt, make-up, cleaning, smoking, pets or use of any kind on the dress, or it will be denied. Returns should be sent to the following address: The Dress Studio The Warehouse Studios Glaziers Lane Culcheth Warrington Cheshire WA3 4AQ

If you are exchanging an item for another size or style, we must receive and inspect the item before we can make the exchange.

NOTICE: Any special orders, made to measure dresses, cannot be returned. All exchanges being returned are based on the item being returned in its original condition. To request approval for a return, please email

Health regulations stipulate that clothing that is soiled, worn, damaged or laundered is considered to be in “other than new condition” and cannot be returned or exchanged. For the protection of our employees we will not handle any garments that are not in original condition. You can reuse the box in which you received your order as long as any old postage or address labels are covered or crossed out. Postage and handling charges are non-refundable. We recommend that you send your return via an insured carrier. We are not responsible for lost returns. Customers are responsible for all postage costs for returned items.

Any purchases made instore will be offered a credit note or an exchange within 7 days of purchase.

Online Dispute Resolution and Alternative Dispute Resolution

For any disputes that cannot be resolved through direct negotiation, we recommend contacting The Retail Ombudsman, an authorised ADR provider. You can see further information at 

Where is The Dress Studio located?

Our retail store (physical location) is located in Warrington, Cheshire. It is easily accessible and located in-between Manchester and Liverpool. You can visit us at The Dress Studio, The Warehouse Studios, Glaziers Lane, Culcheth, Warrington, WA3 4AQ.  

When should I start looking for a prom dress?

We always suggest to prom girls to start looking for their prom dresses as soon as possible. We suggest that from September is the best time to start looking for dresses. You may think that is too early but we started getting our prom collections from September. Prom dress shopping is very competitive and so once the new styles are gone, they are then fully sold out so we suggest you start the hunt early.

We do not sell the same dress to the same high school so, the sooner you come in and choose your dress the better as no one will then be able to have the same dress from our store!

Our busiest month is January and the store can become quite crowded at this time. In the months before Christmas, the shop is completely quiet and we have the same stock in that we would in January – so, we advise you to make the most of this peaceful time and look at prom dresses before Christmas.

Do I need to make an appointment?

We are thrilled to say that you do not need to make an appointment. Due to the large size of our store (we have over 30 fitting rooms!), we are able to comfortably accommodate our customers. We cannot wait to welcome you instore!

What makes The Dress Studio so special?

The Dress Studio was created because we recognised how few options there were when searching for a ball dress, prom dress or evening gown. In the UK, there was nowhere to go to find a long dress! Boutiques, high-street shops and even department stores, would perhaps have one or two long dress options but that was it. You could not go into a shop and try several dresses to find the perfect style… that choice was not available. We also noticed that these dresses were not cheap, with them normally being a few hundred pounds and so, if you needed a long dress, you would perhaps have to pay a lot of money and not even love it, or you wouldn’t have even had the opportunity to try on lots of dresses to know you had found one that you absolutely loved!


The Dress Studio changed this! We created a beautiful store, filled with hundreds of dresses – prom dresses, pageant dresses, evening dresses, ball dress… every type of long dress imaginable! This meant, rather than having to visit store after store, trying on one dress here and there, you could simply drive to one location and know that you would not have to go anywhere else. We also chose to ensure that we would include a huge variety in price points and so, our long dresses start from £55.

What designers does The Dress Studio stock?

The Dress Studio are dedicated to bringing you the very best selection of dresses. Every year, our team travel the world to preview the evening wear and prom dress collections from the leading designers, to ensure that we are continuing to offer the very best styles in our superstore.

We spend days & hours watching countless fashion shows from many designers and if we don’t think the dresses are perfect enough for our customers, they don’t make the cut into our store! We are approved stockists of Sherri Hill, Jovani, JVN, Mac Duggal , Forever Unique, Tarik Ediz, Terani Couture and more.

Aside from international designers, we also consider it important to support British designers and businesses. We are proud stockists of British brands including Honor Gold and Pia Michi.

How does it work when I visit The Dress Studio?

When you arrive at our store, you will be greeted by a friendly member of our team, who will explain all about the store layout, different dresses, styles and sizes. We can answer any initial questions that you may have and then, the fun begins!

We are happy to give you your own space as you look round our beautiful store, or we can aid your dress selection and pick ideas for you. For anything that catches your eye, you simply take it off the rail and someone from our team will come to take it off you straight away. If it is for a prom, we will double check that no one else has selected the same style from your school. We then whisk the dress to our deluxe fitting rooms and create an area especially for you, with any dresses that you select! This means that when you have finished browsing, all of the styles that you have liked will be ready & waiting for you to try on.

If after trying you have not found the perfect style, our team can look for further suggestions based on what you have liked & preferred!

What should I bring with me when I am prom or evening dress shopping?

There is nothing that you need to bring but we really do advise to bring a pair of high heels with you to try on with the dresses to give you a more realistic view of what the dress is going to look like on the day of your prom. It will also help to see if you need any alterations to the dress length.

Who can I bring with me when I am shopping at The Dress Studio?

You are welcome to bring friends & family with you but we do suggest to try and limit the amount of people. Sometimes, too many opinions make it difficult to focus on yourself and how you feel in a dress! Plus, at peak times, it can get very busy in the shop and there will be limited space at the changing rooms. We do advise to bring someone with you as it always helps to get a second opinion! If you are under 18 we do ask that you bring a parent/guardian with you when trying on the dresses.

Do you special order dresses?

The great news with The Dress Studio is that the dresses that you see are the ones that you purchase. This means that there is no waiting for your dress and, if you have left it a bit last-minute, it is not a problem! At The Dress Studio we prefer to have the dresses here in stock ready for you to try on and ready for you to take home straight away!

Do you offer payment plans?

Yes, we offer payment plans! We ask for an initial deposit on the dress and then you can pay the rest of the balance at a later time. All we request is that a payment is made every 28 days. We keep the dress in the store until it is fully paid for.

How will I know which style is right for me?

At the store, we have hundreds of different styles and colours so we advise for you to try all different dresses on until you have found the perfect one for you.

We have an excellent customer service team in the store to help you find the right dress. It may take longer than you anticipate to choose the perfect one but do not worry,  we are exceptionally patient and will always try our best to make sure you leave the store with a dress in hand!

Should I wear make-up when I come to The Dress Studio?

We would appreciate it if when you come to the store you are not wearing any makeup or fake tan. The dresses are very expensive and we would hate for them to get stained with any marks!

I don't want anyone to know what dress I have for my event/prom, is this a problem?

This is not a problem at all. We keep a record of every prom dress that we sell and so, we will not sell the same dress to the same event.

We also will not tell anyone what dress you have chosen, we keep this top secret!

Where do your customers travel from?

Our customers are from all over the UK (and many international too!) and lots of our customers travel many hours to reach us. Our customers for prom dresses travel from Bolton, Wigan, Chorley, the Wirral, St Helens, Manchester, Liverpool, Birmingham, Leeds, Ormskirk, Lancashire, Stockport, Cheshire, Worsley, Oldham, Staffordshire, Blackpool, Rochdale, Eccles, Salford, Cumbria, Bacup, Rawtenstall, Standish, Preston, Chester, Lymm, Hale, Rhyll, Worsley, Cadishead, Irlam, Poulton-le-Fylde, Hoylake, Llangefni, South Yorkshire, Bury, Altrincham, North Wales, Colwyn Bay, Flint, Flintshire and more!

















Our prom customers know how important prom dress wigan and prom dresses Bolton are. They love to wear the best styles for prom and pageant. Prom dress shop Leigh and prom dresses leigh are the best at The Dress Studio. Leigh prom dresses can be hard to find but not in our prom dress superstore in Culcheth, Warrington. Cheap prom dress wigan and sparkly prom dresses lowton are the best in Culcheth. If you are looking for a Bolton prom dress shop then The Dress Studio is just 30 minutes away on the motorway, this is the same for prom dresses Rochdale and prom dress widnes. It is hard finding the best prom dress shop Irlam but our prom dresses Cadishead shop has hundreds of options!


Our favourite colours are red prom dresses and black prom dresses. Most prom dress shops Oldham and prom dresses Hale shop are beautiful, especially The Dress Studio. Our store is unique and it is very easy to get to because of the M6 and M62 motorways. This is great for prom dresses Salford, prom dress Worsley, prom dress Salford and prom dresses Worsley as The Dress Studio is close for prom dresses in Manchester. Not forgetting people who are looking for prom dresses in Merseyside. Our Liverpool Prom Dress Shop has the best selection. Our Widnes Prom Dress Shop has helped many customers from Widnes and also prom dresses Runcorn too. We have a great Runcorn prom dress shop. Of course, our Lancashire prom dress shop has a huge number of happy prom dress styles. Wigan prom dress and Wigan prom dress shops are our favourites! We have many choices that Wigan prom dress customers will like and this is the same for Bolton prom dresses and worsley prom dress too. Worsley prom dress customers are lucky as they are close for prom dresses in culcheth at The Dress Studio, this is the same for prom dresses in leigh. There are not many prom dress shops in Blackpool but The Dress Studio is located less than an hour away and this is great for prom dresses on fylde coast, prom dresses Poulton-le-fylde. Close to the prom dress in Blackpool is Standish! We have many happy customers who have bought prom dresses Standish and prom dresses  St Anne’s and prom dress Standish shop. Due to the M6, we find many of our visitors are for prom dresses in cumbria and prom dresses in Rawtenstall, and prom dresses in Lancaster. Prom dresses can be so difficult to find and we hope The Dress Studio prom dress Rossendale makes it easier if you are looking for prom dresses in Altrincham and prom dresses in lymm. Lymm is lovely to visit and Hale is very close too, ideal for a prom dress shop in hale and the prom dresses Lymm.


North Wales has a few prom dress shops but we find many of our customers travel to The Dress Studio for their prom dress rhyll and prom dresses llangefni because of our extensive choice on offer.


Leigh is situated very close to The Dress Studio, which is ideal for customers looking for a prom dress shop Leigh or prom dresses Leigh. We have all prices and styles, so can help all of our Lancashire prom dress customers.


The Dress Studio is fond of Bolton, the founder of The Dress Studio went to Bolton School and we are always excited to have customers for prom dresses Bolton and prom dress shops Bolton. My prom was at the last drop village and I loved my prom dress. Prom dress shops in Bolton and prom dresses in Bolton can be the best because of the dress studio, just a small journey on the m61 means all of your Bolton prom dresses can be on your doorstep! Last Drop Village is very beautiful location for prom and prom dresses last drop village always look great.


Wigan is a great industrial town famous for wigan pier and the best prom dress shop wigan. Wigan prom dresses customers are always happy at The Dress Studio because of the huge number of styles and prom dresses that the wigan prom dress shop has to offer!


We are an authentic Sherri Hill prom dress shop retailer in Warrington and this is very closely located to Leigh, Wigan, Widnes, Runcorn, St Helens, Bolton and Manchester. We are the closest Sherri Hill prom dress shop wigan and also the biggest hale sherri hill prom dresses shop. One of our favourite designers is Jovani. Prom dresses by Jovani are beautiful and we have lymm prom dresses and Jovani prom dress blackpool shop. In the UK, there are very few mac Duggal stockists and The Dress Studio is a prom dress shop preston and prom dresses Standish that sells Mac Duggal, Sherri Hill Preston and Jovani Leeds. We also sell forever unique prom dresses by Seema, the dresses can be seen prom dresses Cheshire in the real housewives of Cheshire and that makes us the best prom dress shop in Cheshire.


It is very important to have good value prom dresses and so, we ensure that in our Birmingham prom dress shop and Staffordshire prom dresses, that we have cheap prom dresses and budget prom dresses in all styles. Cheap prom dresses Manchester and budget prom dresses Liverpool are in stock in The Dress Studio now!


Some people think tha cheap prom dresses are hard to find in the UK. However, this is not true. The Dress Studio sells cheap prom dresses in the northwest and has a selection of over 1000 dresses instock. The budget prom dresses in Wigan start from £50 and we sell prom dresses at all prices up from this. The Sherri Hill Dresses and Jovani prom dresses are more expensive but they are very cool prom dresses and are American Prom Dress designers. We choose our Sherri Hill prom dresses in America and so, we then have them all ready for our prom dress shop in the northwest. If you are looking for Prom Dresses in Lancashire then The Dress Studio can definitely help. Our Greater Manchester Prom Dress Shop is very close to Leigh and Wigan and we have many prom dress inspiration ideas and Mac Duggal prom dresses leeds as well as Jovani dresses Leeds, Sherri Hill Dress Leeds and Sherri Hill dresses Wakefield.


The Dress Studio is located in Warrington and we are very fortunate that this is only approximately one hour away from Birmingham and the midlands. This means that people looking for Birmingham Prom Dresses or prom dress shops Birmingham, prom dresses Staffordshire, prom dress stoke. This is great for customers looking for prom dress shops cannock, prom dresses in cannock and prom dress superstore in cannock because we are within a very close vicinity.

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